The identity is built around the concept of 'Blooming and Pollination.' This theme honors the local apple growing roots while serving as a metaphor for the festival itself: just as pollen spreads, the diverse musical styles diffuse and mingle, creating an immersive and participatory experience.

The logo uses a hexagonal structure to merge the city streets of Coutances with the imagery of a hive. This vibrant, organic aesthetic is applied across a modular signage system. By assigning a specific theme to each venue, such as germination, flowering, or pollination, the design creates an immersive journey that is intuitive and accessible for every festival-goer.